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THE POWER OF PRINT AND ONLINE

APN Australian Regional Media (ARM) connects with over 1 million people across our newspaper and digital network, every week^.

In fact, in a changing media landscape, our total audience has maintained over the last 5 years.  This highlights the important role of our newspapers and websites for the communities that they serve.

 

THE MORNING BULLETIN IN PRINT

Established in 1861, The Morning Bulletin has provided the diverse Rockhampton region with reliable, locally-driven news and entertainment for 150 years. As the only local daily newspaper dedicated to the area, the popular title has long been considered an inherent feature of community culture, and is loved by its readers. The Morning Bulletin continually proves itself to be as prosperous and progressive as the dynamic region it serves.

 

  • an average Monday to Friday issue of The Morning Bulletin is read by 35% of Rockhampton residents, while the Saturday edition reaches 39% of the city*
     
  • The Morning Bulletin is the #1 medium for reaching Rockhampton's industry-driven population, compared to television programs, radio stations and metropolitan/national newspapers*

 

Published: Daily, Mon - Sat

Cover Price: $1.20 Mon - Fri | $1.70 Sat

Circulation:  14,787 (M-F) 20,288 (Sat) 2
Readership: 42,000 (M-F) 48,000 (Sat) 1

           

THE MORNING BULLETIN ONLINE

The Morning Bulletin’s website has a new look, new features, and more ways to connect with your community in one convenient location. With a distinct emphasis on local, relevant news and information as well as a design that encourages the local community to contribute, the new websites are very much like online town centres.

Advertisers will benefit from the new design too, as you will have the opportunity to integrate your brands across key content and verticals, engaging pre-roll video ads and high impact advertising solutions, in addition to display media.

 

UBs: 86,189    
PIs:   1,002,890              
Ave User Session: 03:40 **

 

For rates, specifications and more information, contact us today!

 

^Source: Unduplicated audience calculated using method developed by Nielsen. The calculation method is based on level of duplication across all sites combined and is not site specific - digital and print audiences are based on: Digital data source: Nielsen SiteCensus average weekly UBs from October 2011 to September 2012. Print readership source: Morgan June 2012; Net readership of all surveyed titles; APN total distribution area
1 Morgan March 2012; dailies – Mon-Fri average, Saturday; APN total distribution area
2 ABC April to June 2012; Mon-Fri average; Saturday
* M-Sat av. readership; Rockhampton primary distribution area
** Neilsen Site Census October 2012