TV WARS are switching to overdrive as the two big players in the television industry - WIN Television and Channel 7 - thrash out who is delivering the best news service to the Rockhampton region (we reckon it's the Bulletin but that's just us).
WIN Television's state news director, Phil Hind, is seeing red - the red of Channel 7's logo - over their claims they are delivering the number-one local news broadcast.
"We've crunched the numbers in response to claims made by 7QLD news director Rex Clark regarding his network's performance in the Central Queensland TV news market and have found several to be somewhat misleading," Mr Hind said
"When it claimed its local news has won 23 weeks to WIN News' 14 (including a tied week) what hasn't been pointed out is the comparison being made is between 7 Local News and the National News component of the WIN News Hour.
"Comparing apples with oranges some might say, and WIN's local news follows our National News. So, if we compare apples with apples, WIN won 26 weeks of the 36-week survey period quoted by Mr Clark."
Mr Clark claimed '7 Local News has won every consecutive week of the survey in the past 10 weeks', but 7 Local News only won five weeks, Mr Hind said.
"A comparison was made regarding the commercial share for 7 Local News of 45.2% to WIN News on 46.9%; this type of comparison is completely irrelevant and misleading given the comparison being made is between two different time periods," he said.
"They may as well have made a reference to episodes of Dora the Explorer which delivered a commercial share of 58.1% but attracted an audience of only 1400 viewers.
"And the program rankings which claim 7QLD has won 15 of the top 20 prime-time programs this year is completely untrue. WIN has won all of the top 20 programs. 7QLD is referring to the top 20 regular programs and excludes programs such as Friday Night Football, The State of Origin and The Block.
"While WIN News has moved its studios from Rockhampton to the Sunshine Coast, which is also 7QLD's base, our commitment to the Central Queensland market remains undiminished. We have maintained a full roster of journalists and cameramen while the bulletin continues to be presented by Paul Taylor and Dave McLenaghan. Our team covers the region with the same level of commitment and professionalism that has always made WIN News Central Queensland's number one choice for local television news."
A Channel 7 spokesman said the station stood by its statement and would not respond to WIN's attack but in about two weeks would release official ratings at season's end.