WILL Fenech knows all about hard work.
As a kid, getting up before school to help out with chores on his parents Central Queensland property was a part of life.
And a bit of hard work never hurt anyone, Will said.
A new study revealed that 38% of Australia's top 100 chief executives who were born in Australia actually grew up in regional towns.
CQUniversity professor Ross Chapman, commented on the research, and says that honesty, self-confidence, self-discipline and independence are just a few of the traits that people growing up in the country have.
"(Having chores) helps to built character and it does you a lot of good," Will said.
And hard work has paid off for Will and his family who run a successful Brahmans stud in Wowan.
Will says that having chores since he was a kid given him good work ethics for life.
"We all had chores like any family. We get up early and had jobs to do and sometimes you don't like them, but you do them," Will said.
"We worked hard for everything we've got."
Prof. Chapman (pictured right) couldn't agree more with the study, saying that a country life makes you resilient and independent.
"I was brought up in regional and rural areas of NSW throughout my primary and secondary years," he said.
"People there know about the cycles of the weather, go through good and tough times and you learn about these things and develop resilience."
The School of Business and Law professor said that experiencing hardship on occasion can help you appreciate what you do have.
"City kids aren't the same because of the sort of chores to be done and their environments are different," Prof. Chapman said.
"I'm not saying one's better than the other, they are simply different."