Entertainment

Ads 'spoil TV and children'

Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements.
Emu Park’s Barry Maslen flicks through the channels on his television trying to find some actual programming instead of advertisements. Sharyn O'Neill

EVER get the feeling that there are more advertisements on television than actual programs? Emu Park's Barry Maslen does - it's his pet hate.

From the Ahh Brah to the Abswing and endless plugs for competitive cooking shows, Barry has had enough.

"It's just one after the other - I'm fed up with it," he said.

"In an hour program we only get about three quarters of actual television."

In the Australian Communications and Media Authority's (ACMA) Digital Australians report released in October last year, 45% of people complained about the number of ad breaks on television.

The issue even beat violence on television to become the number one concern of viewers.

But Barry said not only were there too many advertisements, they were also the wrong ads - the worst being those pushing greasy, unhealthy foods.

"They're to blame for obesity in younger generations, 110%," he said.

Barry, who has worked in the food industry in the past and lived overseas both in New Zealand and Norfolk Island, said Australia's obesity problem was of growing concern.

"Here it's just too convenient for young people to get junk food and the ads don't help.

"I know they've got to play them otherwise there would be no TV at all but advertise something that's decent and not detrimental to our health," Barry said.

 

The 10 most complained about ads of 2011

Data from the Australian Advertising Standards Bureau:

1. Poster - Queensland Association for Health Communities - The ad portrays two men hugging and says "Rip & Roll" with a picture of a condom on it.

2. TV - Energy Watch - Featured an Indian person doorknocking to sell the best deals for energy.

3. Billboard - MyPeace - Jesus - A prophet of Islam with a phone number for people to call to receive a free Koran.

4. Billboard - Queensland Association for Health Communities - Rip Roll - The ad portrays two men with one kissing the other's neck. The billboard says it is a safe sex message.

5. TV - Essential Beauty Franchising - The advertisement shows a book with the first letters of words swapped around to tell the story of a woman requiring hair removal from personal areas.

6. Poster - General Pants Group - Photo of a topless woman. Her nipples taped with black tape and male hands unzipping her pants. In the background there are giant words advertising 'Sex' and tiny print saying 'fashion'.

7. TV - Foxtel Management Pty Ltd - A family is shown setting up Christmas lights on their house. When the lights go on they spell out the words MERRY FOXMAS.

8. TV - Supre Pty Ltd - Woman wearing product dancing around.

9. Billboard - The Tool Shop -Three provocatively dressed women stand near the words "How about all three?"

Tie 10. TV - Optus Communications - The ad features two crocodiles " "playing" tennis. They are using a Sugar Glider as the "ball".

And: TV - Santos Ltd - Ad shows a farmer on his tractor in a beautiful countryside setting advocating coal seam gas and claiming the advertiser, Santos, is looking after our future.

 

What ads bother you the most, and why? Leave a comment below.

Topics:  advertisements, children, commercial, television, tv




Woman charged for car-jacking assault released on bail hours earlier, court heard

Juanita Caston

27-year-old charged for assaulting 48-year-old woman on Monday night

Three Rocky region businesses ram raided with stolen ute

Stolen car allegedly used to ram raid three businesses overnight

Latest deals and offers

Mum driver heroically ignores hilarious lip-syncing son

Hilarious moves while Mum concentrates on the road.

IF IT takes a village to raise a child, why aren't they driving?

Twitter adds dancing David Brent emoji

Ricky Gervais's character has its own emoji now

Cyndi Lauper opens up about mother's dementia

Cyndi Lauper says her mother Catrine has "a little dementia".

Lindsay Lohan 'calls off engagement'

Lohan reportedly called off her engagement to Russian millionaire

Tackling depression through song and story

BUSKER: Brian Musch. Photo: Bec Cawthorne

Giving back through song and speech

Rob Kardashian 'neglected' by Blac Chyna

Friends say they are now 'back in love'

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

Iconic Denison St building sold for close to $1M

The Swan Hotel building in Denison St.

ONE of Rockhampton’s most iconic buildings has been sold

Unique Rockhampton bar hits the market

HOT PROPERTY: Cuban themed bar Chango Chango is up for sale.

Popular Rocky bar hits the market.

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd