LOOK out you local cowboys, Shane Crawford is in town and he means business.
He is not your typical underdog, but instead the former Hawthorn captain and current co-host of the AFL's The Footy Show is ready to bring out his inner country.
Crawford will be joined by fellow AFL star Matthew Lloyd as he prepares to conquer his fears and jump on top of one of Rockhampton's finest bucking bulls.
The AFL Footy Show has teamed up with Nissan Navara as part of their Power of the Mind competition, in which a local footy club gets $10,000 every time the boys conquer their fears.
James Brayshaw was the first to kick-off the challenge as he abseiled face first down a Melbourne CBD seven-storey building.
Tonight Crawford and Lloyd will head to the Great Western's Nissan Navara Arena as Crawford prepares to ride a bull live on The AFL Footy Show.
"I have no chance. I am absolutely petrified," Crawford laughed.
"Not only do you have to try to stay on, but you have to try to land gracefully, as well as get a quick getaway."
While Crawford is regretting having ever told fellow co-hosts his fears of bull riding, he hopes his grandfather's experience will shine through.
"My grandfather was a very good rodeo rider," he said.
"I'm just hoping the least it does is make good TV."
Tomorrow night on The AFL Footy Show they will cross live several times to the Nissan Navara Power of the Mind segment, where Crawford will be gearing up to conquer his fears.
"They will cross a few times to us live," he said. "We love doing things live.
"It keeps it real.
"It's part of a sponsorship deal with Nissan, but I sure am terrified to get on that bull."
While Crawford isn't totally convinced his previous experience on a mechanical bull will prove helpful, he hopes advice from locals will be a bit more useful.
"I will be having some big discussions with some of the Rocky cowboys to get as much advice as possible," he said.
"I will be taking everything I hear onboard that bull."
The AFL Footy Show invites all locals to come down and check it out, wearing their AFL colours and getting behind Crawford as he faces his fears.
"I can ride a bike, but not a bull. Not even a horse," he laughed.
"But I encourage all, if you want a laugh, come down, because I guarantee I will make a dill of myself."
While action might not kick off until 10pm, everyone is encouraged to head down early to see which local AFL club will receive the $10,000 grant.
"We will be getting a good couple of hours briefing on how to ride first," Crawford said.
"But another great bonus is the opportunity to give a local club a bit of cash."