DENIS Cox is urging residents to build up their annual leave so they can take some time off to attend Beef Australia 2015.
The Beef Australia chief executive issued the call after the Rockhampton Regional Council's performance and services committee voted to not support the push for a public holiday for the event.
The organisers had proposed the holiday for the opening day on Monday, May 4, 2015.
The council committee voted against the proposal, based on the impact a public holiday has on local business.
Mr Cox said while he was disappointed, he accepted the council's decision.
"Council are a principal partner and strong supporter of our event. We look forward to working with them on the success of Beef 2015," he said. "It is shaping up to be the best ever and we will now be encouraging local residents to build up their annual leave and take a day, preferably the week, and come and enjoy what is a fantastic event for our region."
Mr Cox said organisers would not give up on the idea of having a public holiday allocated for the triennial event.
Figures from Beef Australia 2012:
85,000 people attended
600 registered international delegates
330 people attended the conference
2600 at the seminars
3000 schoolchildren visited
More than 500 trade exhibits
During the 2012 event, the opening day fell on the Labour Day public holiday but from next year, the Labour Day holiday will move to October.
Mr Cox endorsed the comments from Cr Ellen Smith, who said declaring a public holiday would declare to the world the importance of the event for Rockhampton.
During the council committee's discussions, it was suggested that organisers could consider scheduling the event to include a Sunday, which would allow local workers and their families to attend the day-time activities.
Mr Cox said many of the exhibitors travelled to Rockhampton and used the weekend to set up their sites. Incorporating a weekend into the program could mean many of them had to spend more like two weeks away from their home base. But he did not dismiss the idea. Instead, it was something he said organisers could consider in future planning after consultation with stakeholders.