News

Brisbane firms re-branding of Rocky causes confusion

Rockhampton based "Almost Anything: Graphic Design company partner Jason Foss is disappointed the Rockhampton Regional Council did not give local companies the opportunity to tender for its new branding. Photo: Chris Ison / The Morning Bulletin
Rockhampton based "Almost Anything: Graphic Design company partner Jason Foss is disappointed the Rockhampton Regional Council did not give local companies the opportunity to tender for its new branding. Photo: Chris Ison / The Morning Bulletin Chris Ison

WHEN Jason Foss looks at the new branding for Rockhampton Regional Council, he sees only irony.

The brand is supposed to promote the local area and business in it, so the Almost Anything Web & Graphic Design partner is wondering why council would overlook local businesses for the design job.

He wants to know why Brisbane-based company OBM was chosen over the many Rockhampton companies available.

In July, media advertising industry spokesman Noel Sorensen had a similar complaint after council went to a Brisbane company to create its flood levee television campaign.

After Jason saw the new design, he contacted other agencies in town to see if they had been approached, but he said the ones he had spoken to, had not.

"If local businesses were invited to tender, but the job was still awarded to Brisbane for legitimate reasons, that's fine," he said.

"But I don't think any locals were invited to tender."

Rockhampton Mayor Margaret Strelow said council had a panel of providers on record they secure quotes from for any purchase over $3000.

This panel is made up of businesses who were invited to tender in mid-2013.

"We invite potential suppliers to tender once and then apply their tender to a range of jobs that we have available during the term of the panel," Ms Strelow said.

"Having a 'panel of providers' means we are not constantly running advertisements in order to comply with the purchasing requirements of the Local Government Act.

"Destination marketing is a specialised area, and the supplier was chosen for their extensive experience and their ability to deliver the elements of the brand and hierarchy."

To add insult to injury, Jason was invited to the launch of the new logo.

"I'm not naïve enough to think this region can do everything," he said.

"In some instances, things need to be sourced outside of the region, but surely we can at least give locals the opportunity, especially when there is plenty of talent, expertise, skills and options within the region.

"We don't really do a lot of work for council … (but) we are on their mailing list because we've been invited to quote for other things."

Cr Strelow said printing would be done locally wherever possible, however some flag shapes were not able to be sourced locally.

The new Rockhampton Region website was developed by council staff and will soon be mobile friendly.

Topics:  branding, graphic design, rockhampton regional council




OUR SAY: Love thy neighbour councils

'I commend Bill Ludwig and Margaret Strelow.'

CLARA offers us a new vision

'There is no point being in denial'

LETTER: The Smith Family thanks Queenslanders

SUPPORTIVE: The Smith Family 2016 Winter Appeal will support the education of disadvantaged children across Australia.

Writer thanks community for their support of winter appeal

Latest deals and offers


Your Chance to Win

A Holiday to Kingfisher Bay!
Learn More

Bluff Point tree event on Sunday

Brett Griesel planting native trees adjacent to Kemp Beach at a revegetation event last year.

Tree planting to add to Bluff Point upgrade

Three reasons your mind will be blown this week

Alan Dale and Jacki Weaver in a scene from the TV series Secret City.

THREE shows on Foxtel to make your mind boggle.

Elena wins MasterChef: “I’m ecstatic and eager to celebrate"

MasterChef Australia 2016 winner Elena Duggan, from Noosa.

NOOSA chefs survive marathon grand final dish by Heston Blumenthal.

Shannen Doherty shaves hair during cancer battle

Shannen Doherty has completely shaved off her hair

Brian McFadden makes daughters pay for own Christmas gifts

McFadden makes his daughters pay for half their presents

Lady Gaga is a godmother

Lady Gaga has become a godmother to her friends' daughter

Will Turbo be taken off TV?

Memes about Turbo are flowing on Social media.

PEOPLE want Turbo taken off TV, but will Prospero Productions the ma

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

Iconic Denison St building sold for close to $1M

The Swan Hotel building in Denison St.

ONE of Rockhampton’s most iconic buildings has been sold

Unique Rockhampton bar hits the market

HOT PROPERTY: Cuban themed bar Chango Chango is up for sale.

Popular Rocky bar hits the market.

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd