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Brisbane firms re-branding of Rocky causes confusion

Rockhampton based "Almost Anything: Graphic Design company partner Jason Foss is disappointed the Rockhampton Regional Council did not give local companies the opportunity to tender for its new branding. Photo: Chris Ison / The Morning Bulletin
Rockhampton based "Almost Anything: Graphic Design company partner Jason Foss is disappointed the Rockhampton Regional Council did not give local companies the opportunity to tender for its new branding. Photo: Chris Ison / The Morning Bulletin Chris Ison

WHEN Jason Foss looks at the new branding for Rockhampton Regional Council, he sees only irony.

The brand is supposed to promote the local area and business in it, so the Almost Anything Web & Graphic Design partner is wondering why council would overlook local businesses for the design job.

He wants to know why Brisbane-based company OBM was chosen over the many Rockhampton companies available.

In July, media advertising industry spokesman Noel Sorensen had a similar complaint after council went to a Brisbane company to create its flood levee television campaign.

After Jason saw the new design, he contacted other agencies in town to see if they had been approached, but he said the ones he had spoken to, had not.

"If local businesses were invited to tender, but the job was still awarded to Brisbane for legitimate reasons, that's fine," he said.

"But I don't think any locals were invited to tender."

Rockhampton Mayor Margaret Strelow said council had a panel of providers on record they secure quotes from for any purchase over $3000.

This panel is made up of businesses who were invited to tender in mid-2013.

"We invite potential suppliers to tender once and then apply their tender to a range of jobs that we have available during the term of the panel," Ms Strelow said.

"Having a 'panel of providers' means we are not constantly running advertisements in order to comply with the purchasing requirements of the Local Government Act.

"Destination marketing is a specialised area, and the supplier was chosen for their extensive experience and their ability to deliver the elements of the brand and hierarchy."

To add insult to injury, Jason was invited to the launch of the new logo.

"I'm not naïve enough to think this region can do everything," he said.

"In some instances, things need to be sourced outside of the region, but surely we can at least give locals the opportunity, especially when there is plenty of talent, expertise, skills and options within the region.

"We don't really do a lot of work for council … (but) we are on their mailing list because we've been invited to quote for other things."

Cr Strelow said printing would be done locally wherever possible, however some flag shapes were not able to be sourced locally.

The new Rockhampton Region website was developed by council staff and will soon be mobile friendly.

Topics:  branding, graphic design, rockhampton regional council




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