THE Morning Bulletin's editor had a shock to the system when ice water was poured over his head on Wednesday.
Frazer Pearce took on the ice bucket challenge, which has become a phenomenal success in raising money for charity.
Mr Pearce was nominated by the Mackay Daily Mercury's editor Jon Ortlieb and had to dutifully sit still while his employees happily poured the freezing water on him - for a good laugh.
"When you're challenged publicly you have to accept it," Mr Pearce said.
Once it was all done and dusted he said that the challenge wasn't too bad.
"I'm happy to be part of it, and I've decided to donate money to the cancer council," he said.
According to the ice bucket challenge rules, once you've finished the challenge, it's time to nominate others to take it on.
Mr Pearce said that a dozen names came to his head, but he could only pick three - controversial billionaire Clive Palmer, Gladstone Observer editor Allen Winter, and Member for Rockhampton Bill Byrne.
And Mr Byrne has already accepted his challenge and was drenched in ice water in front of his Rockhampton office today.
FAMOUS ICE BUCKET CHALLENGES
These famous celebrities are just a few that have faced the ice bucket challenge
Sir Richard Branson