Business

Clever balloon-based business takes flight via social media

Tassels Photo: Contributed
Tassels Photo: Contributed Contributed

AMY Ladd was only looking for a creative outlet, something she could work on in her spare time.

She never imagined it would turn into a business and get attention throughout the country.

The Gracemere woman had been looking for ways to personalise her wedding, when she came up with a new twist to decorate balloons.

Amy puts a creative touch onto balloons with the use of colours, tassels and other paper goods.

"I even make paper flowers, garlands and I sew with paper," Amy said.

Amy, who has a Bachelor of Fine Arts, put her creations on Facebook and Instagram, and not long after it turned into her business - Tassels.

"I just popped (my creations) on social media and that's when it turned into this thriving business," Amy said.

"I ship nationwide; most of my orders are interstate."

Tassels is being run from Amy's house, but she says she's been able to keep up with demand.

"When you're passionate about something you go into the mode of doing things; I try and be organised as well," she said.

For Amy, the business is more about being creative than hard work.

Putting different features on balloons and working with colours is just one of Amy's favourite parts of the business.

The other, is being able to add to someone's special day, whether it's a wedding or a child's birthday party.

"My balloons are taking part in special celebrations; these little pieces are props to help create memories for people," Amy said.

With her Facebook page becoming popular, Amy says she needs to create a website for internet orders and to keep the business growing.

She's also hoping to travel to show off her products at expos across the country.

Topics:  balloons, business, social media, weddings



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