FEMALE singers and rappers are clocking up the hits online, topping the Vevo charts in 2014.
All-premium music video and entertainment platform Vevo, has today released its annual viewing data, revealing the most-watched music videos across Australia and New Zealand in 2014.
This year's list is dominated by female artists, who take out nine of the top ten spots.
The top spot is held by one of Australia's hottest music properties - Iggy Azalea.
Sydney-born Azalea has topped this year's most viewed video chart with her smash-hit track, Fancy, featuring Charli XCX.
The video has notched up over 10 million views in ANZ to date, while also ranking at number five in Vevo's global chart, marking further Australian impact on the world music stage.
Azalea narrowly beat off competition for the ANZ top spot from American newcomer Meghan Trainor, with her debut single All About The Bass which was just 100,000 views ahead of Taylor Swift's Shake It Off in third spot with
9.9 million views.
Nicki Minaj's ubiquitous video for Anaconda follows next in fourth place.
Katy Perry's Dark Horse, featuring Juicy J, rounds out the top five and also tops Vevo's global chart as the world's most watched music video, with over 700 million views worldwide. Perry has two videos in the ANZ top 10 with This is How We Do ranking at number eight.
Adelaide-born Sia is the only other Australian artist to feature in the list, ranking sixth with her chart-topper Chandelier, picking up over 6.5 million views.
Rapper Chris Brown is the only male artist to unlock the female-dominated list. His single, Loyal, featuring Lil Wayne, ranked as the ninth most-watched video this year across the ANZ region.
Vevo has witnessed 60% growth in streams across desktop and our mobile, tablet and TV apps year-on-year across ANZ, hitting over 90 million views each month in recent months, maintaining its position as the leading all-premium music video and entertainment platform across the ANZ region.
"The ladies have dominated this year! The videos just keep getting better and better," Jonathan Hopkins, Strategy & Marketing Director at Authentic Entertainment, who represents Vevo exclusively in Australia and New Zealand, said.
"Everyone is talking about the power of emotive content, well it doesn't get much more emotive than music videos and stream growth is testament to that. To be knocking on the door of 100M monthly streams for a market our size is phenomenal. We look forward to seeing this growth continue into 2015."
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