THE woman who helped establish the Granite Belt as a premiere wine and tourism destination will look to weave her marketing magic in the Rockhampton region.
Sarah Reeves started in her role as manager regional promotions with the Rockhampton Regional Council on Tuesday.
She has more than 15 years experience in marketing management, including two years as director of marketing with Granite Belt Wine and Tourism.
Ms Reeves said she could see outstanding opportunities for the region and nominated Rockhampton's riverfront precinct, its gardens and historical buildings as areas of huge potential.
She described Rockhampton as being "quintessentially Queensland" and said she had been impressed with the friendliness of the people.
Ms Reeves said her first priorities would be planning for the inaugural river festival to be staged in July and liaising with the community to see what they would like to see happen.
"I love marketing because it straddles the creative and the strategic and that suits my personality and my skill set," she said.
Mayor Margaret Strelow welcomed Ms Reeves' appointment.
"We're delighted to have someone of Sarah's experience join us. She has runs on the board in event and regional promotions," she said.
"Rockhampton Regional Council still sees Capricorn Enterprise as being responsible for attracting people to the region in collaboration with Livingstone Shire, but Sarah will take up the role of promoting her regional council area."
The promotions position, announced in last year's budget, had been filled, but became vacant after only two months.