Opinion

Is it time for Aussie-made or grown aisles in supermarkets?

Robbie Dunnett says broccoli is a big seller at his Frenchville fruit and vegetable store. Customers are taking advantage of cheap prices, stocking up on the vitamin-rich vegetable.
Robbie Dunnett says broccoli is a big seller at his Frenchville fruit and vegetable store. Customers are taking advantage of cheap prices, stocking up on the vitamin-rich vegetable. Allan Reinikka

IMAGINE walking into a supermarket that was clearly sectioned by country of growth or manufacturing.

At first you'd see the fruit section with Australian grown on one side and overseas exports (I should I say 'cheaper') on the other.

Then you venture to the meat section and you can see beef grown and butchered in Central Queensland, sheep raised and butchered in New South Wales and chickens locally grown and plucked.

Next is the cereals and jams. One side is Australian grown products and made in Australia. The other is the 'mix' of overseas and Australian grown and made products.

In recent years, consumers have moved towards the trend of, if financially viable, opting to buy non-caged chicken products and reading the labels on the back of shelved items to check how much of the product has come from the sunburnt country.

Now, there appears to be a calling for Australian-made aisles in supermarkets as labels get less and less clearer about what percentage of the ingredients are grown in the land of sweeping plains.

But why not take this movement a step forward?

Why not also have an Australian-grown only part of the produce department?

Why not also have an Australian-produced meat section?

 

Readers across APN sites were asked their thoughts. Here are some of their responses:

Emma O'Sullivan - You're joking aren't you? And would those same people support similar aisles in the countries to whom we export vast amounts of our goods?

Dale Raylee Kerans -yes please! would make it a lot easier to support Aussie made!!

Bronwen Rennie - Why not an Australian only super market?

Samantha Douglas - What's Australian made????? Half the products that claim they are have imported products in it....it needs to be Australian grown, produced and made 100%.....you can never tell these days as labels are so ambiguous!!

Jennette Grant - I think a 3 month special promotion where they all on special or all on a display would be great so you could familiarise yourself without havering to stand and read labels

Mary-Ann Flynn - Yes I would. Very hard to work out what is Australian product with the ingredients %.

Rochelle Walker  - It's very easy just to read the label to find Australian made products. I would prefer to see vegetarian/vegan labeling come into more prominent use. Some animal products can be hard to identify in ingredients lists.

Besides, most people shop by category, having Aussie only aisle would be less efficient.

Sam Pegg - I don't think we need special isles, but I'd like to see all Product of Australia food stocked at eye-level and highlighted if needed. It could be Made in Australia with imported ingredients, some GMO, still worthy of been at eye level but people need to know the difference. Fruit and Veg is clearly labelled if it is Australian or imported, again I don't think it needs to be separated. People just need to shop consciously and read...even when they shop at Robbie-Ds. If fruit and veg isn't Australian I refuse to buy it (only exception is Kiwi fruit from NZ).

Kathy Turnbull - It should be an international aisle not the other way around

Kylie Turnbull - Well I know that IGA has a section for New Zealand products and they've all got sections for other international products, which is great but a section for Aussie made/grown products "only" would be great too.

Jacqui Pitts - Yes! I think this is a great idea and I would absolutely use it. Packaging and small print on most products can make it hard to really know if it was grown and/or packaged in Australia. I usually shop with my two small children so I like to get in and get out quickly so by having an Australian only isle it would cut down on time finding and reading every product you pick up!

Ash Toni Gibson - YES, we should be supporting our country and be able to easily identify these products!

Broderick McIntyre - Most fresh produce from coles is Australian grown

Gwen Byng - Should never have been allowed to be anything but Australian grown produce

Lorraine H McVeigh - Brilliant idea......... but at a reasonable price so everyone can benefit from it...........

Brooke Kitchin - Sounds great, although there are many cultures in Australia so i do believe they should keep the international foods section also, it's only fair

Josie Smith - Agree 100% and a "no GM" section.

Audrey Saville - Yeah it would also be awesome to just have "real" food too, ones that don't contain man made products (gmo) tonnes of artificial colours/flavours and sugar. Non processed crap! But never going to happen profit over health for companies.

Mel Birkelund - oh yes for sure, also a very big thing needs addressing in supermarkets. ..there should be a law that they are not allowed to promote crap junk food at the registers for a quick snack. thats where they should be providing healthy, nutritious snacks and drinks. no chocolates and lollies, softdrink or flav milks...no wonder we are fast approaching to to the fatest nation alongside america!!!

Rob Modrow - Lol. Australian made. Do you realise that companies only have to comply with the following -
products must comply with the country of origin provisions of the Trade Practices Act, i.e. products must be substantially transformed in Australia, with at least 50 per cent of the cost of production being incurred in Australia.

That's it! Companies can be owned by overseas investments. I would prefer to see an 100% Australian owned and produced products isle.

Catherine Baumann - well i like things grouped together. so when im looking for something, i hate having to go from where it should be, to the Asian/ indian/ whatever section. if i want rice, i dont want to go to 3 diff (indian& asian and normal) sections to compare. i would like a big auzzie made symbol though

Kellie Breedsboys Chanoff -  It needs to be Australian made n owned only not just made cause then the dollars are still leaving out shore

Leigh Robertson - I would like to see more local manufacturing. Working on Curtis island i see on a daily basis how much work is being done overseas and shipped into Gladstone harbour then onto Curtis island. If we support our local manufacturers in all areas food, fabrication, engineering farming etc our country would be better off and every one of us would reap the benefits. Instead of sourcing everything including tooling from overseas how about these multi billion dollar companies start utilizing the local market in the communities that they operate in.

Sherie Mac - I think it's a great idea, people generally wont go out of there way to buy Australian items, but if it's put right in front of them I think people would be more willing to buy Australian made/grown groceries... I'd be leading my family down those aisles.

Topics:  australian made, editors picks, shopping, supermarkets



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