AUSTRALIAN Regional Media has teamed up with PBR Australia to deliver a night of full-impact, high-adrenalin entertainment for families in seven regional centres.
The Rural Weekly Professional Bull Riders Live Series will be staged in Rockhampton, Ipswich, Emerald, Grafton, Dalby, Maroochydore and Gympie.
Mark Algie, ARM director of events and specialist media, said the series brought together two organisations that had a strong community focus.
ARM (a branch of APN News and Media) is the publisher of Rural Weekly and The Morning Bulletin.
"We are happy to get involved with organisations that are committed to our regions and our communities," Mr Algie said.
"We believe PBR is one of those organisations that has a very deep commitment to not only Queensland and New South Wales in general but the regional towns and cities we cover here at ARM."
Mr Algie said the show was now "a fantastically run family event".
Mr Algie said ARM's $20,000 prize pool bonus would prove an attractive lure for the country's best professional bull riders.
"PBR and ARM have been able to put together a series that will be well executed and well run," he said.
"For families looking for a good night out and great entertainment, this event will be fantastic."