Sport

The man behind Lance's plan to come clean on drugs scandal

Oprah Winfrey (R) speaks with Lance Armstrong during an interview regarding the controversy surrounding his cycling career on January 14, 2013 in Austin, Texas. Oprah's exclusive interview, 'Oprah and Lance Armstrong: The Worldwide Exclusive', has expanded to air as a two-night event on OWN.
Oprah Winfrey (R) speaks with Lance Armstrong during an interview regarding the controversy surrounding his cycling career on January 14, 2013 in Austin, Texas. Oprah's exclusive interview, 'Oprah and Lance Armstrong: The Worldwide Exclusive', has expanded to air as a two-night event on OWN. George Burns - Oprah Winfrey Network / Getty Images

DISGRACED cyclist Lance Armstrong is on a contrition tour every bit as emotionally gruelling as the seven he won in France.

On Monday, in an interview with Oprah Winfrey to be broadcast tonight in the US, he is said to have confessed in broad terms to the doping charges of which he was accused by the US Anti-Doping Agency (Usada) last year.

This round of self-flagellation is believed to be the beginnings of a "years-long" strategy to publicly rehabilitate Armstrong, an attempt to salvage both his own brand and that of LiveStrong, his cancer charity.

Winfrey has revealed that the interview the world wanted was secured relatively easily, that Armstrong appeared ready to face the music.

The pair both have homes in Hawaii, and after an email exchange initiated by the TV star they met for lunch where she talked him into owning up.

The confession may help him to rebuild relationships with the cancer community, secure book deals and speaking engagements, even compete in the triathlons he now favours.

But it will also lead to legal difficulties: Armstrong faces potential lawsuits from his sometime-sponsors SCA Promotions, fellow ex-cyclist Floyd Landis and The Sunday Times, which is suing for the libel settlement of around $500,000 that it paid Armstrong in 2006.

The World Anti-Doping Agency has also stated that if he wants to compete again as an athlete, he must confess under oath.

The man behind Lance's plan is lawyer and public relations strategist Mark Fabiani, whose services Armstrong has retained since July 2010, when the US Food and Drug Administration (FDA) investigation into the Texan's doping first began.

Fabiani and his business partner Chris Lehane are known for tackling some of the world's trickiest reputation management challenges, and in 1996 were dubbed the "Masters of Disaster" by Newsweek, for their part in defending Bill and Hillary Clinton from the Whitewater and Monica Lewinsky scandals.

The pair worked on behalf of Goldman Sachs when the bank faced public fury over the sub-prime loan crisis and advised its executives as they were called to testify to Congress.

They represented Michael Moore as the film-maker navigated the controversies of his documentaries Fahrenheit 9/11 and Sicko.

They took on Sheikh Khalid bin Saqr al Qasimi as a client after he was deposed as the deputy ruler of Ras Al Khaimah, a minor Emirate, in 2003.

They crafted Al Gore's aggressive anti-Republican messaging when Gore ran against George W Bush for President in 2000.

And they massaged Madonna's image in relation to Kabbalah and her charity work in Africa.

The pair, having worked together in Washington, founded their firm Fabiani and Lehane in 2001 in California.

Fabiani has been described by the LA Weekly as "by far the least irritating and more gentlemanly of the team".

But when the firm represented the Alliance of Motion Picture and Television Producers as the film studios fought striking screenwriters in 2007 and 2008, the picketers gave them a less flattering nickname: "Fibs and Liars."

Speaking to the Financial Times during the Goldman Sachs furore last year, a source said Fabiani's strategy was to form a "counter-narrative" to deflect criticism.

"What has happened, has happened. You can't put the genie back in the bottle.People will evaluate you by how you handle the issue going forward, and that is why maintaining one's credibility is critical," the source said.

Usada's October 2012 report offered detailed testimony to support its claim that Armstrong led the "most sophisticated, professional and successful doping programme that sport has ever seen".

Fabiani and Armstrong seem to have finally decided the genie is well and truly out of the bottle.

Fabiani was brought up in Pennsylvania and went on to study at Harvard Law School.

During the 1980s and early 1990s, he was chief of staff to Los Angeles Mayor Tom Bradley and was at his side in 1991 in the aftermath of the Rodney King beating and the riots that followed.

He reportedly masterminded his boss's strategy in the subsequent showdown with the city's police department.

"I think he's calling about all of the shots," one council member said at the time.

He was also instrumental in the decision to suspend the city's police chief Daryl Gates after the attack, a decision Gates derided as the work of "a slick-haired… young kid" of unproven experience.

Despite his callow years Fabiani was a powerful force in Bradley's team, and his reputation was such that in 1996 he was appointed a White House special counsel to respond to the Whitewater affair.

In the end the Clintons were never prosecuted.

Armstrong may end up with a similar playbook, but whether Mark Fabiani's strategy will win the day again, only time will tell.

 

Topics:  cycling, drugs, editors picks, lance armstrong, lawyer, oprah winfrey, public relations, sport, tour de france, tv




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

3 easy dinner recipes your kids will love, and so will you

No Caption

THERE is a middle ground! Dinners fit for kids and adults.

How to reduce your child's risk of food allergies

ABOUT 90% of food allergies are caused by just seven foods.

5 good mental health habits for kids (and parents)

CRYING OUT FOR HELP: The demand for counselling support for children and young people is increasing.

FORMING good habits early is critical for your child's mental health.

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Susie O'Neill: Why I stopped smacking my children

Swimming legend Susie O'Neill says she has stopped smacking her kids.

“I (smacked) because that’s what I knew growing up."

Introducing a step-parent into the family

Introducing a step-parent into the family can be stressful for the children, as well as the new parent.

THERE is no easy way to introduce a step parent into the family.

Rocky Relay for Life ambassador dies two weeks after event

NEVER FORGOTTEN: Andrew Stafford with mother Marie and father Gavin.

Over 250 family and friends recently paid tribute to the 29-year-old

Rocky champion competes in CQ’s first strongman competition

HEAVY LIFTING: Jarrod Earle was one of 17 local competitors who sweated it out this morning in the Tropical Strength event. 
 Photo Madeline McDonald / Morning Bulletin

Local gym builds interest in strongman sports with weekend event.

Coast guards called out to rescue after boats collide

Coast guards keep busy with a number of rescues over the weekend including a boat collision.

Cost guards called to a number of incidents this weekend

Latest deals and offers

Justice Lucy McCallum

Justice Lucy McCallum

Justice Lucy McCallum says she reduced Oliver Curtis's sentence due to comments...

Anthony Lynham on the Mount Morgan Mine

Queensland Minister for Natural Resources and Mines, Dr Anthony Lynham talks about...

Fitroy Basin River report 2014-5

Nathan Johnston announces the 2014-15 Waterway health report card at the Fitzroy...

Yeppoon up with the state's best as house prices rebound

Agent Adam Cook (right) says coast homes are now more affordable.

Capricorn Coast homes, once out of reach, are now more affordable

Is this state’s cheapest house?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward