SMASHING the 2014 national record for any breed, a bull sold for a whopping $110,000 at the 38th Rockhampton Brangus Sale in Gracemere on Tuesday.
The 23-month-old, 901kg bull was offered by the Pearce family, of Telpara Hills on the Atherton tableland.
Breeder Stephen Pearce said he knew it was a good bull, but was only expecting to make between $40,000 and $50,000.
"It just kept going," he said yesterday.
"It was incredibly fast. I've had a pretty hard time wiping the smile off my face."
The bull was bought by Mal and Sue Burston, of Broadlea Station, Moranbah.
Of the 109 bulls for sale on the day, 92 sold for an 84% clearance.
The sale grossed $681,000 to average $7402.
Mr Pearce described Telpara Hills Van Damme as smooth and long, with incredible finesse and bone.
He is the first son of Swift, the number two marbling bull in the US.
His mother is also the first brangus donor cow in Australia to export embryos to the States in more than 22 years.
Mr Pearce said Van Damme was a C-grade leftover embryo from a flush sold to US interests.
He said only a handful of bulls had sold for above $100,000 in Australia.
"It was a bit like 'wow we really did that'," he said.
"It's a great thing for the industry and for brangus."
The previous record for a brangus bull is $40,000.
The Pearce family also sold two heifers at the two-day sale for a top price of $18,000 each.
On Monday, 41 stud females were offered, with 39 selling for a 95% clearance.
A gross of $166,000 was achieved to average $4256.
A total 383 commercial brangus females also sold on Monday to average $674.
Ray White Rural real estate agent Gary Wendt said the strength in the stud market seen across all breed descriptions at this year's sales had definitely lifted the confidence of cattle producers.