Topics:  business, office of fair trading, pyramid scheme, social marketing, supplements

Is VEMMA business social marketing or a pyramid scheme?

Vemma brand partner Amy Dangerfield and Gracemere woman Monica Jerkic display a new supplement on the market. The Vemma drink
Vemma brand partner Amy Dangerfield and Gracemere woman Monica Jerkic display a new supplement on the market. The Vemma drink Austin King

FORMER Rocky girl Amy Dangerfield has just the drop to invigorate your life and add extra weight to your pockets.

Just ask Gracemere's Monica Jerkic, who was sceptical at first about signing up to the VEMMA (Vitamins, Essential Minerals, Mangosteen and Aloe Vera) business that is taking Rockhampton's youth culture by storm.

Monica, who is in her late teens, said she had been invited by Amy to attend a friendly gathering where she first heard about the VEMMA supplements.

VEMMA is a social marketing network that allows a brand partner to promote his or her product, like their Verve energy drinks and supplements, to effectively generate a business cycle under a binary points system.

Reader poll

Do you consider VEMMA a pyramid scheme?

Amy and Monica said they joined because of the health benefits of the VEMMA product and the ability to generate an income by promoting a product.

A number of sources in Rockhampton said VEMMA was just another "pyramid scheme".

But Amy said the business was promoting a tangible product.

An Office of Fair Trading spokesman said in a typical pyramid scheme a member paid to join and could only recover money by convincing other people to join also.


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