THE Sea Haven Village Festival is all about promoting local talented artists and showcasing the region's beauty.
And what a perfect way to combine the two by holding this year's event right in the centre of town.
That was the motivation behind the move, festival co-ordinator Jason Pfingst said last week, with only days until Yeppoon's beachfront comes to life for the event.
"When we were thinking of organising this year's event we wanted to bring it closer to everyone and we asked, well how do we do that?" Jason said.
"We've really broadened the base of the music and we've also got a lot of content from the region, like Richie Scholl."
With more stalls than ever before, more kids' activities and more community involvement, Jason said this new concept for the festival would create a prosperous future for the event.
"We had to think, how do we really grow it and plan ahead?" he said. "So we're testing this new location and I think this will make it much more of a drawcard.
"It's showcasing local talent and promoting local businesses and we've got more community groups involved."