SET to reignite old town rivalries, the Australian Red Cross Blood Service's latest campaign will pitch town against town to find out which has the biggest heart.
The Where is the Heart of Queensland challenge is asking Rockhampton and Yeppoon residents to show their community pride and spirit by donating blood to help their town win the title.
All blood donations until the end of April will help save lives, but every drop will also be counted towards each town's total for the 2012 challenge.
Rachael Speechley, community relations officer for the Australian Red Cross Blood Service, said she was excited about the challenge.
"We know all Queensland residents are generous and want to know which area in particular is more so," she said.
"There are well-known rivalries between areas of Queensland and we'd like to leverage this rivalry in a positive way - by challenging one and all to save lives by rolling up their sleeves."
To make an appointment, phone 13 14 95 or visit donateblood.com.au.