Business

What a personal brand says about you

Brett Wortman

TAKE a look at the entertainment headlines today - you'd be hard-pressed to not see a celebrity engaging in some form of furthering their 'personal brand'.

Some of these brands are carefully crafted - take the Kardashian klan, for example (and if you don't know who that is, go and Google them!).

Every single thing these Kardashians do is carefully controlled as to portray a specific image to the world - and it works for them.

So, why should your approach to your personal brand be left to chance?

Many years ago, I was stressing about a performance review which was to be conducted on the past five years of my academic career.

A veteran of the process counselled me to the effect that as long as I 'kept my nose clean' for the year prior to the review, nobody would remember how bad I was for the first four years!

This was a valid strategy twenty years ago (not that I was that bad!), but unfortunately today it would be a different matter.

The pervasiveness of social media and online activities means that there is a continuous archiving of your past behaviours (your personal brand), easily accessed at the click of a button.

As a business owner, you should at the very least be aware of what is out there with regards to your personal brand - if you're not actively taking steps to maintain or improve it.

It is possible to establish a Google Alert to notify you when information containing a keyword (e.g. your name, your business) is mentioned on the Internet, in a blog, newspaper article or something else.

There are similar features in most major social media applications.

By being warned, you are in a position to decide whether the mention is good, bad or indifferent, and then take action to protect your personal brand. While you're at it, you might like to establish an alert for your competitors.

There are no rules against it, and if they're doing something right, you should know about it!

Like most things in business, you need to do this well, so you are faced with a choice.

Learn how to do it really well, or work smarter, not harder - outsource to an expert.

It is better if this type of activity is part of your overall marketing plan to maintain consistency and authenticity.

You need to ensure that you outsource the function to someone who understands your local business and is willing to work with you to build your personal brand into something that can benefit your business.

Your personal brand could potentially make or break your business - if you claim to run a 'family friendly' business but are seen in inappropriate situations, it can be a public relations nightmare.

You can be hailed or hung in social media!

The bottom line is - be careful what you post online.

Once something is out there, it's very hard to take back, and could haunt your business activities for a long time to come.

 

You can contact Allan Johnson at allan.j@exceler8.com.au

Topics:  brand, business, opinion



Clive puts road before ramp

BITUMEN ROAD: Clive King wants the road to the Coorooman Creek boat ramp fixed before any further upgrades are made.

THE upgraded Coorooman Creek boat ramp has become a popular spot.

Suicide rate reaches 10-year high

Eight people per day last year took their own life

Local Partners

Katy Perry gets naked to encourage people to vote

Katy Perry in Funny Or Die sketch

Katy Perry has stripped naked for a comedy video

Jogging Tom Hanks crashes wedding in Central Park

Tom Hanks stopped for a selfie with this bride and groom

MOVIE REVIEW: Storks delivers family fun

A scene from the movie Storks.

ANIMATION can be hit or miss but when it hits, it hits hard.

Nick 'the snake' to call the shots on Survivor jury

Australian Survivor contestant Nick Iadanza.

LATEST evictee is out of the game but will still have a say.

Naomi Watts and Liev Schreiber split

Naomi Watts and Liev Schreiber

Naomi Watts and Liev Schreiber have split after 11 years together.

Why Chris Hemsworth was spotted wearing nail polish

RED CARPET: Do you think Chris Hemsworth is the typical unpolished but well-natured Aussie bloke?

He's now officially the best bloke in Australia

$40million hotel, shops development project for Mackay

Mt Pleasant hotel and retirement accommodation, proposed at 194-202 Malcomson St.

$40m development to take Mackay to 'the next level'

Projects hoped to revive Rockhampton real estate

There have been just over 800 house sales in Rockhampton this year

Property 200m from ocean selling for just over $100K

BEACHCOMBER PARK: Work has started on a new $19.2 million development at Toogoom.

The estate's developer is offering huge discounts for early buyers.

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

First stages of $25 million housing development underway

New development on Madsen Rd - The Springs.

The blocks of land are much bigger than usual

14% of renovators doing own electrical work?

Landscaping (46%), demolition (43%) and interior design (77%) are also often tackled head on by plucky homeowners.

And 12% said they did their own plumbing work