THERE'S new trend on social media - selfies for cancer awareness.
Cancer Council Queensland is calling on Queensland women to post make-up free photos on social media and make a donation to beating women's cancers in Queensland.
The call follows a viral media campaign that helped a UK charity raise millions for cancer research.
Former Queensland woman Angie Schutt has jumped on the No Make Up Selfie cancer council campaign from America, urging men to participate by wearing make up for their selfies.
"I totally think people are misinformed or just missing the point of this whole campaign," Angie wrote.
"I watched someone have a twitter fight about this whole thing being about supporting women with breast cancer. This is not just about women with cancer people. This is about raising money and awareness for many different types of cancers. Men are just as affected by cancer as women.
"So while us women are going 'make up free' for cancer awareness, I nominate the men to wear make up for a #selfie to continue raising awareness for not only both genders.. But all the different types of cancers we are faced with today.
"Regardless, I'm so happy that there has been an insane influx of donations being made to the cancer charities of your choice! All this cancer awareness makes me smile! Today, my donation goes to bowel cancer."
Angie lost her father to bowel cancer last year. She flew home to the Burdekin from America a number of times to spend as much time with him and her siblings.
She also posted a selfie of her dog for the campaign, saying awareness and funds also needed to be raised for pets who get cancer.
Meanwhile, a North Queensland man posted a selfie, wearing only a sock in an effort to raise funds and awareness about testicular cancer. This post is also being shared on social media.
Cancer Council Queensland spokesperson Kim Ryan urged women to go make-up free and give.
"Queensland women can join the campaign by posting a photo on their individual page and linking to CCQ, making a donation online or by phone," Ms Ryan said.
"The 'no make-up selfie' is a novel campaign that has been successful in getting people to talk about women's cancers.
"The campaign is one of solidarity between women, in a spirit of support that the Cancer Council welcomes.
"While we can't compare the courage of a cancer patient with any perceived 'bravery' on the part of a woman who posts a make-up free photo, the campaign demonstrates an empathy with what women affected by cancer.
"Cancer Council Queensland hopes the campaign will translate into uptake of cancer screening and encourage women to lower their cancer risks and get screened."
Breast cancer is the most common cancer diagnosed in Queensland women and the second biggest killer of Queensland women.
Each year more than 2900 Queenslanders are diagnosed with breast cancer and around 500 people die from the disease.
"We recommend all women do self-checks regularly and discuss their individual and family risks with a GP," Ms Ryan said.
"Women between 50 and 69 years of age should have a mammogram every two years, and all women who notice any change in their breast tissue or the surrounding area should see their doctor without delay.
"Women with a family history and possible genetic risk of breast cancer should also talk to their GP about personalised prevention, early detection, and screening protocols."
People wanting to take part in the 'no make-up selfie' trend can support Cancer Council Queensland by sharing their make-up free photo via CCQ's Facebook page at facebook.com/cancercouncilqueensland, then donating at cancerqld.org.au or by calling 1300 663 936.
All funds raised support Cancer Council Queensland's vital work in cancer research, education and patient support services.
Women with questions about breast cancer or breast cancer prevention and screening can call the Cancer Council Helpline on 13 11 20.