DANIEL Bryan doesn't fit the mould of a typical professional wrestler - but that's no worry to him.
Standing just five foot 10 inches and weighing 95kgs, complete with long hair and his even longer beard, he won't be reminding anyone of the likes of Hulk Hogan, The Rock, "Stone Cold" Steve Austin or John Cena.
Yet Bryan, 32, is arguably the biggest WWE Superstar around today.
And there's no signs of him slowing down.
Fans chant his name, scream in support and follow along with his popular "Yes" chant - when he yells the affirmation at the top of his lungs while thrusting his hands into the air.
"People like doing the chants, even when I wasn't so popular," Bryan told APN.
"The whole thing is incredible. It's just so humbling and so weird. I'm just a normal dude."
It's not just in the WWE the chants can be heard.
At a Michigan State University Basketball game two weeks ago, a loud Daniel Bryan-like "yes" chant almost blew the roof off the Breslin Center.
Just last week, at the National Television Awards in the UK, Educating Yorkshire's Musharaf 'Mushy' Asghar emulated the popular chant while accepting the award for Best Documentary.
Bryan's hoping he can keep that momentum going on Monday morning AEST when he marches into the Royal Rumble Pay Per View to do battle with arch nemesis Bray Wyatt.
From there, he's got his eyes set firmly on the WWE's biggest event, Wrestlemania XXX, on April 7.
"I have no idea yet what I will do at Mania. Ideally I'd like to go for WWE World Heavyweight Championship. That should be everyone's goal," he said.
It's been a wild rollercoaster ride for Bryan in the WWE.
He's been WWE Tag Team Champion, United Stated Champion, World Heavyweight Champion and most recently, WWE Champion.
But it didn't come easily.
It took Bryan 10 years to even get his foot in the door of the WWE.
Prior to the big leagues he travelled the world on the indy wrestling circuit, honing his craft.
He became well-known for his hybrid of Japanese and American offensive styles, making good use of vicious elbow strikes, precise kicks, spine-jarring suplexes and his specialty, torturous submissions maneveurs.
"It's been a long road for me, and people identify with that struggle," he said.
His secret to success though doesn't just boil down to hard work.
"It's strange. I'm successful because I work hard, but a lot of people worked as hard as me but didn't have success," he said.
"You have to work hard but you have to be in right place at right time, a lot of that is luck.
"If people hadn't gotten behind me, no matter how hard I worked, if people weren't behind me, wouldn't be in place I am today."
The WWE Royal Rumble PPV airs on Main Event today at 12pm AEDT