A NEW report shows young Aussies are a vain lot - and judgemental too - when it comes to their hair, with more than three-quarters preferring to put on 2kg than lose their precious locks.
This is especially true for women, with as many as 85% preferring to plump up than go thin on top.
The NIOXIN National Hair Report reveals the nation takes its crowning glory seriously with almost nine out of 10 respondents (88%) saying they feel more confident when they know their hair looks good.
But young Australians don't just save criticism for the mirror, they judge others by the state of their hair too. When asked, the majority agreed that hair issues like receding and thinning hair are a major turn off on a first date.
Women are more likely than men to be turned off by a date with greasy hair (75% compared to men at 52%), while men are more likely to be put off by women with thinning hair (29% compared to women at 22%) or receding hair (27% compared to 21%).
NIOXIN is a range of hair products designed to help deliver thicker, denser looking hair by treating the scalp environment as well as the hair.