LABRADOR-retriever cross Pepsi loves his walks but rock climbing is not his thing.
The 12-year-old family pooch had to be rescued by firefighters after falling 8m down a rocky outcrop on Mount Ninderry.
A ledge less than 2m wide broke what otherwise might have been a fatal fall.
Kerry Johns and his partner Cathy had been walking Pepsi and their cattle dog Berry when the mishap occurred late Thursday afternoon.
They let the dogs off the leads to have a run on a block of land down the road that they had been looking at buying when the dogs ran out of sight.
Kerry said Berry led them to Pepsi when he did not respond to calls.
"My other dog, she was looking over the edge. He was down there," he said. When it was clear Pepsi could not make it up on his own, and her 15-year-old son Jaiden and neighbour Matt Higgins 21 were looking at climbing down, Cathy rang the fire brigade.
Firefighters using ropes climbed down to Pepsi, secured him in a harness, then hauled him up to safety in an empty equipment bag after he had spent two hours on the ledge
Maroochydore station officer Ash Dixon said it was his first dog rescue.
Pepsi had been a little stressed when they arrived but settled after a drink of water, he said.
"I wish the people were all that good," he said.
Pepsi seemed unfazed by his ordeal and wagged his tail and licked his rescuers as they patted him goodbye.
Cathy said they would be walking the dogs in the opposite direction in future.