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Lack of cold weather affects retail sales

COOLING DOWN: From left, Ripcurl Yeppoon staff members Amie Gleeson and Shayla Bulloch with some of their winter range, as temperatures are about to drop in the region.
COOLING DOWN: From left, Ripcurl Yeppoon staff members Amie Gleeson and Shayla Bulloch with some of their winter range, as temperatures are about to drop in the region. Amy Haydock Rokwinter

IT'S been a slow start to winter on the Capricorn Coast, but Shayla Bulloch isn't complaining.

However, the cold weather can't come quick enough for her colleague Amie Gleeson.

Both work at Rip Curl Yeppoon.

And they're not the only ones who've noticed the lack of change in weather.

With temperatures staying around the mid-20s throughout the region, it's been an unusual start to the season.

But that's about to change as the Bureau of Meteorology predicts a cold snap ahead, with Yeppoon getting as low as 11 degrees on Monday.

Owner and manager of two surf stores in Yeppoon, Sarah Vycke said there had been less winter purchases than usual around this time of year.

"It's been a mild winter so far. We usually find people are buying their winter clothing around the show weekend, which is when the cold snap kicks in," she said.

"Women's winter stock sales have been good because women usually plan ahead and buy earlier in the season. But I have noticed it's been a bit slower with the men's clothing as they don't usually buy until they really feel the cold weather."

With new technology from Rip Curl, Sarah said there were some really interesting winter items on the market, including two types of power-heated vests, including one to wear under your wetsuit.

"Because we're traditionally a summer retailer, if the weather is unusual, it disturbs the pattern of trade, but hopefully with this forecast cold weather, we will see some good sales soon," she said.

Topics:  clothing business cold snap retail temperatures weather winter yeppoon



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