Ace Heal set for burger rebound
BASKETBALL legend Shane Heal is set to bounce quickly back into Rockhampton to beef up the city’s burger industry with items such as the loaded hog.
Less than two months after ditching the Beef Capital when he pulled out of his Noodle Box franchise on Musgrave Street, Heal has put the call out for a motivated local franchisee to take on the challenge of running the Rockhampton store of his new venture, Urban Burger.
And he’s ready to go as soon as he lands the right person.
The store will be located on Musgrave Street’s golden mile of fast-foot outlets, between Eagle Boys and Noodle Box.
Urban Burger’s menu boasts items such as the loaded hog and urban legend, both costing just under $11.
Heal’s call comes at the same time as the search is on for another Rockhampton fast-food outlet franchisee at Mexican-oriented The Burrito Bar.
And earlier this week Hungry Jacks opened its second store in the city, which has previously been dubbed the State’s fast-food capital because of its high ratio of outlets.
Heal said Urban Burger was family focused.
“We have become a great option for families that don’t want to spend a fortune but want good value for their money in a relaxed environment,” Heal said.
“I saw an opportunity to buy the company and make some changes that I saw necessary to take the brand to the next level.”
The franchise, which sells alcohol at its other stores, is expected to open as soon as someone is in place.
Noodle Box has reopened its North Rockhampton store after Heal moved on from the franchise.
According to the Yellow Pages, Rockhampton has 88 fast-food outlets for a population of about 114,000 people.
This includes recently opened McDonald’s and Hungry Jack’s stores.