CQ man takes polar opposites and creates "Spulture"
WHERE most people saw polar opposites, former Central Queensland man Sean Westerhuis saw an opportunity.
And so Spultured was born.
The avid sports fan started up the magazine-style blog, devoted to covering all topics relating to sport and pop culture, in January this year.
"After returning from six months studying abroad in Canada, I noticed Australia didn't really have an outlet devoted to fusing sport and popular culture," he said.
"Most people here tend to view these areas as mutually exclusive, whereas in North America the overlap is embraced and makes for great content."
Sean, who grew up in Emerald, recently finished a Bachelor of Law and Commerce at the University of Queensland in Brisbane.
"I didn't want to start my career without at least having had a go at building something myself, so I decided to create the website," he said.
Since its creation the website has generated quite a following, with more than 1000 likes on Facebook.
The blog challenges traditional journalism, delivering pieces which Sean describes as "different, relevant and written with flair".
"I think traditional journalism definitely has a place, but too many news outlets are publishing the same thing," he said.
"To me, the most entertaining pieces are always the op-eds and opinion articles, so our goal is to publish as much of this stuff as possible."
Spultured covers all sports from rugby league to surfing, music and celebrity news and even politics.
The Spultured team, nicknamed The Wake (a group of vultures), is made up of Sean's friends and other young writers he has picked up via word-of-mouth or through advertising on university job boards.