Agents are top in state

A LOT of people start and end their day with a visit to a newsagency.

So Rockhampton's Jason Ganter, owner of family business Park Avenue News, thought it would be nice to give something back to those loyal customers.

The newsagency implemented a loyalty program which rewards customers and provides special offers on products and services, which has helped them win Queensland Distribution Newsagent of the Year.

On Saturday the newsagency was awarded the title at a ceremony for the 2009 Queensland Newsagent Awards for Excellence in Brisbane.

The Distribution Award category is judged by an industry panel, with a focus on customer service, promotion and commitment.

Jason said the customer loyalty program offered customers the chance to win prizes and was a bit of fun.

“It also helps us to know who our customers are and allows us to talk to them on a more friendly level,” he said yesterday.

“We try to get people to enjoy coming back.”

Jason said the family was “over the moon” with the win and worked hard over the past two-and-a-half years to ensure they always had the distribution right.

“Kudos to the blokes that deliver the papers, they are a big part of distribution ... proves they are working hard,” he said.

As the winner, the newsagency will go on to represent Queensland at the National Newsagent Awards, to be held in 2010.



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