FOR 25 years Alison Moody has seen the affects of cancer. She has held the hand of those suffering, cried with their families and given countless hugs during tough times.
The 68-year-old saw what families affected by cancer went through in her time as a nurse.
And it was that that lead her to volunteering her time to raising money for cancer research.
Alison was asked by a friend to help raise money nine years ago for the Cancer Free Challenge, and she hasn't stopped since.
"I enjoy volunteering and if I can make some money that will help someone, that's good," Alison said.
"Whether it's in research or printing of cancer literature; you're helping someone."
In her time as a nurse throughout Queensland, Alison said you got to know the families who were suffering.
"You smiled and cried with them, you couldn't look at someone and be in tears immediately, you had to give them hugs," she said.
Alison is at Northside Plaza today with a stall full of Daffodil merchandise hoping to raise as much money as she can.
After nearly a decade of fundraising, Alison has raised more than $280,000.
"Every dollar helps," Alison said.