UPDATE 2.45pm: "ENOUGH". "We want justice". "We get just-ass".
Those were just three of the signs the huge crowd at the Brisbane rally against both domestic violence and the recent court decision to downgrade a conviction for a man who killed his wife.
Today show host Lisa Wilkinson said the peaceful protest against the Queensland Court of Appeal's decision to change Gerard Baden-Clay's conviction from murder to manslaughter was an example of democracy in action.
"Justice has not been served to Allison and her family," she said.
She encouraged people to sign the petition on Change.org urging the Queensland Government to appeal the state's highest court's decision.
It has already reached 110,000.
Rally organisers screened a video, including photos of Allison and Baden-Clay, showing the journey from when Allison went missing to the recent court decision.
Bruce Morcombe, who wore yellow like all of the speakers and many gathered, told the crowd "At the end of the day action is what we need and often the unspoken word is more powerful".
Allison's friend and an organiser of the rally, Nicole Morrison, made an emotional speech thanking the crowd for their support.
Senator Glenn Lazarus described the court's decision as out-of-date.
"What may have been relevant 40-50 years ago, might not be relevant today," he said.
Although Allison's brother Ashley was at the rally and thanked those gathered, he said they were not involved in organising it for legal reasons.
- APN NEWSDESK
1pm: A SEA of yellow has covered King George Square in Brisbane as thousands of people gather for a peaceful rally against domestic violence.
Those behind the #doingit4allison campaign's event include friends of Allison Baden-Clay, whose death at the hands of her husband Gerard Baden-Clay has captured the State's attention.
Bruce and Denise Morcombe, Senator Glenn Lazarus and former Olympic swimmer Libby Trickett are also at the rally.
It follows the Queensland Court of Appeal's decision to downgrade Baden-Clay's conviction from murder to manslaughter.
The court found the jury that decided Baden-Clay was guilty of murder could not have been satisfied beyond reasonable doubt that Baden-Clay intended to kill Allison.
The three judges found they could not exclude that there had been a domestic argument between the pair and no premeditation on Gerard Baden-Clay's behalf.
Just over 100,000 people have signed a letter to Acting Attorney-General Cameron Dick to appeal the decision.
Mr Dick has sought legal advice about the success of an appeal against the court's decision.
Allison's friend Nicole Morrison said the rally was not questioning the judges, but wanted to show the government this was worthy of a discussion within the community.
Ms Morrison told the ABC they were not remotely pressuring the government to appeal.
"The rally… will just be a really positive message that as a community we are confused by the downgrading of the sentence," she said.
"We're starting together to start this conversation and use it as a platform for positive change."
- APN NEWSDESK