POPPERS, muesli bars, tinny teddies and cheese sticks are just some of the snacks you'll find in a kids lunchbox.
But not if Dr Shaun Rudd can help it.
The AMA Queensland president visited Rockhampton on Friday to tackle CQ's obesity epidemic and launch the Lighten Your Load campaign which aims to target some of the hidden dangers in a child's lunchbox.
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According to Dr Rudd roughly 60% of adults are either overweight or obese and 25% of children are overweight or obese in CQ.
"This is a major epidemic," Dr Rudd said.
"The Lighten Your Load campaign aims to target kids and their lunchboxes because there's a lot of hidden calories in there that parents are unaware of.
"Poppers, dried fruit and muesli bars are things that are laden with calories whereas our simple message is just to put fresh fruit, fresh vegetables and a bottle of water in the lunchbox."
Dr Rudd said the obesity epidemic was putting huge pressure on the local health system.
"Good nutrition and exercise make these kids healthy adults. It's not just economic costs, its quantity and quality of life. "It's a very simple message, you just don't want packaged or processed foods."
Bluebirds United Football club president Jim Douglas is one local backing the campaign.
"It's great and it goes hand-in-hand with the national guidelines of children having 30 minutes of moderate daily activity," he said.