IT'S time to grab the bulls by the horns and step into the 21st century.
According to Capricorn Enterprise, it's time to update Rockhampton's bull statues to show visitors we value our heritage.
"We don't have to be stuck in the eighties to do it," said CEO Mary Carroll.
This week, Capricorn Enterprise led a series of Destination Tourism Plan community consultations in Rockhampton, Capricorn Coast and the Central Highlands.
Representatives from Creative Capricorn and the local arts community played a pro-active part in the discussions this week and were keen to see change in 2014.
"Imagine driving north along the Bruce Highway into Rockhampton to be greeted by a magnificent contemporary bulls head sculpture made of steel, instead of the back of a concrete hide." said Ms Carroll.
"There are some fantastic examples of public art throughout Australia and the world.
"Just look at the magnificent sculptural tributes to equine history in Scotland. We could do the same here for the beef industry, but in a completely modern way."
The current bull sculptures were bequeathed to Rockhampton city 30 years ago and Ms Carroll suggested they could be moved to the showgrounds arena and become part of the theme of Beef Week.