BUY LOCAL: As supermarket giants bring out their Christmas specials, hoteliers such as Will Cordwell have urged Rocky people to stay loyal to local bottle-Os.
BUY LOCAL: As supermarket giants bring out their Christmas specials, hoteliers such as Will Cordwell have urged Rocky people to stay loyal to local bottle-Os. Allan Reinikka Rokabeer

Rocky beer lovers urged to be wary of too-good specials

THE supermarket giants' major discounts on beer might entice thirsty drinkers, but Rockhampton publican Will Cordwell, of The Ascot, has warned customers of the pitfalls of snaring a bargain.

His comments came on the back of recent supermarket promotions, where if customers spent a certain amount they could buy a discounted carton of beer. Liquor giant Dan Murphy also regularly promotes heavily discounted alcohol with XXXX Gold cartons going for $30.

"Supermarkets are selling those cartons at a loss," Mr Cordwell said. "The giants hope they will buy more than the carton of beer to try and avoid the loss.

"Buyer beware heading into Christmas we will see these huge discounts again - but then just before and after Christmas Day their prices skyrocket.

At these times, other outlets, who kept their prices relatively consistent throughout the year, were usually cheaper than supermarkets.

"In general, hotels are very competitive and they provide good customer service to clients across the board," he said.

"It really hurts us when Woolworths and Coles outlets do this but it is the only way they know how to get more customers is to cut prices. They need to look at customer service and supplying consistent service and prices."

The Queensland Hotels Association member said the massive price cuts on alcohol were another way to hurt small businesses in the area, and destroy competition.

"Anyone in small business in this town has put their lifesavings into their business whatever it is, and they have taken a risk in life and aim to supply a great service...without the little man, no one can win," he said.

With Christmas around the corner, the giants will continue to promote bargains, but Mr Cordwell urged people to remember to "not get dragged in by these two-day specials as you are not better off in the long run".



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