MEET the Townsville men trying to make sure Capricornia's tourism industry is loud and ready.
They are Paradise Outdoor Advertising operations supervisor Stuart Ward and his manager Terry McKenzie.
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"We want motorists who are thinking about driving past the fast recovering centres of Rockhampton and Yeppoon to think again," Mr McKenzie said.
The company has started a billboard campaign throughout Rockhampton and the Capricorn Coast, reminding people passing through that the region is open for business.
Queensland family business Paradise Outdoor Advertising has donated a six-month, $20,000 billboard campaign to help tourism and businesses operators in the area recapture the vital drive market that has been impacted by Cyclone Marcia.
Paradise Outdoor chief executive Mitch James said the company had a big presence in Central Queensland and felt strongly about helping the region in its recovery.
"We know how significant the drive market is for the region, particularly for tourism-related businesses in Yeppoon, and billboards are the most effective way to convince them to stop and spend," he said. "The support package provides the design and production of the promotional skins (signs) which sit on the billboards, as well as the installation of the skins on two billboards in strategic locations along the highway north and south and through to Yeppoon."