Emily Dowling has just opened her own clothing shop in Rockhampton’s CBD.
Emily Dowling has just opened her own clothing shop in Rockhampton’s CBD. Contributed

Boutique owner keen to see money spent locally

THERE is nothing quite like going into a clothing store and trying on the perfect dress before buying.

That's the attraction of shopping locally, according to Polly Lane Boutique owner Emily Dowling.

The business owner knows with online shopping a popular option, it is slowly killing the potential local business could have in Rockhampton.

"I think (online shopping) is a big problem, it's a reason why stores don't last," Emily said.

The 20-year-old says her store had advantages over online, with customers being able to look and try on items, but she also has variety which is similar to online.

Emily stocks clothes from Brisbane and Melbourne, and only stocks a few sizes of each item so there is variety and more options available.

She said she often hears people talking of a lack of stores in Rockhampton, but said it's hard for stores to set up shop in town and succeed when locals shop elsewhere.

Emily would love to see more locals shopping in town, especially with the Christmas rush about to start.

"There are so many empty spaces in East St, but if local business was supported a bit more there would be more money to go around," she said.

"The town would be booming and it would be great to see the CBD area liven up."

The Denham St clothing store has already been through some struggles since opening up, with months of construction work being done in front of the store, including underground pipes laid and a roundabout established.

But Emily knows that in the end, surviving through the construction has been worth it.

"I've noticed a difference since the construction is gone," Emily said.

"Since they've done the work it's a better set up for customers with more parks. The work had to be done."



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