FOR Garry Clarke, a successful business comes down to customer service.
The Rockhampton Telstra Business Centre manager knows what he's talking about, with his centre being named Australia's best.
"The awards were based on customer service, sales and every other angle we can be measured on," Garry said.
The centre beat more than 100 other stores from around Australia to take the 2014 Telstra Business Centre of the Year title.
Garry has spent the past nine months in the role of business manager, after leaving his position running a Telstra call centre in Brisbane.
He's had more than 10 years experience within the business, after first taking a job in a call centre for some extra cash as a backpacker.
"I came over from the UK, needed some extra money and never left," Garry said.
The devoted Telstra employee has managed to keep the centre's customer service levels at a constant high for the past nine months which has contributed to the centre's win.
Garry said that there are times when you have to go above and beyond the call of duty.
"Phones and internet are crucial to businesses so if they lose their connection for any amount of time they're in trouble," Garry said.
"One weekend it only took me a couple of hours to help a customer whose lines had gone down."