Marketing for Success seminars a hit with attendees
PAUL Niehus had Rockhampton business owners "dreaming big" at the Marketing for Success Seminars yesterday.
Hosted by The Morning Bulletin, the free seminars are a chance for business people to take a closer look at their enterprises and hear suggestions on how to reach their goals.
Day one had representatives from over 60 businesses in attendance.
Sessions are being held again today in Rockhampton and tomorrow in Yeppoon.
Mr Niehus, a respected marketing consultant, has been invited back by APN as part of its commitment to helping local businesses.
He owns and operates two businesses with his wife, has over 26 years of media and agency experience, and is a published author and corporate trainer.
He uses this personal and business experience when sourcing content for his seminars.
Mr Niehus said the main message this year was to never forget why you went into business.
"An important part of being able to achieve the big vision for your business is to find ways of improving your prospects for growth, through seeking constant change in line with your customers' changing needs," he said.
During the seminars, Mr Niehus also suggested ways of finding a niche or fitting products in the market place.
How can we keep ahead of today's ever changing customer needs and how do we compete with the big players coming to town? How do I find time to "dream big" and develop new ideas and new ways of supplying my product or service to my customers? These questions and some interesting thought starters are all addressed in the Marketing for Success seminar.
To attend a session, contact your local sales representative or call The Morning Bulletin office on 4930 4208.