What's the best way to market Rocky?
IS the Beef Capital brand the best way to market the Rockhampton region?
This was one of many topics discussed at a council-run Be Heard workshop in Rockhampton yesterday, where about 100 businessmen and women from around the region shared their ideas for future economic growth.
In a discussion about linking markets, regions and communities for economic growth, a representative from Centrelink mentioned the need for different agencies, government and communities to work together to provide services.
She said this year’s floods were a good example of how organisations could work together for the benefit of the community.
“Why, if we can do it in the disaster time can we not do it the rest of the time?” she asked.
On the same topic, Mount Morgan business owner Kerrilyn Page said she’d like to see the town linked with the rest of the region, with all communities working together to promote the entire region.
Another hot topic was the branding of the region and whether being the Beef Capital should be the focus.
Some participants suggested the need to market the region as a whole package, pointing out the beef label doesn’t cover everything in the area and perhaps a focus on lifestyle would be more apt.
Councillor Greg Belz said the whole community needed to get behind the brand.
“Unless the population accepts the brand they are never going to sell it,” Cr Belz said.
Some people suggested the region was used as a career stepping stone or a great place to raise the kids before moving on.
Another suggestion was to bring more services to the region, so that all the workers brought to the region by industry booms weren’t forced to fly out to the south-east corner.
What do you think would be the best way to brand the Rockhampton Region? Have your say, leave a comment below.