AFTER scoring a shot at supporting the Cairns Taipans basketball team, CQUniversity officials said they would happily sponsor a Central Queensland NRL team.
CQUniversity and the Cairns Taipans this week announced a two-year naming rights sponsorship deal.
The agreement expanded on CQUniversity's existing two-year sponsorship, which helped to reinstate the Taipans' Academy in 2012.
The club will now officially be known as the CQUniversity Cairns Taipans, with previous naming rights partners Skytrans remaining as a club sponsor.
Expressing his delight in the deal, Vice-Chancellor Professor Scott Bowman said it was the culmination of a successful partnership built around the CQUniversity Taipans Academy.
Mr Bowman said the university was already a major supporter of the CQ NRL bid.
"If an NRL team establishes a base in Rockhampton, we would certainly continue to offer support and to seek ways for our staff and students to engage with the NRL team," he said.
"CQUniversity's Cairns Distance Education Study Centre has proven very popular with our students and we are seeing more and more enrolments each term," he said.
"At the heart of this success is our community engagement philosophy, and our ongoing partnership with the Taipans has played a big part in this."
As well as raising the profile of CQUniversity in the Cairns region, the Taipans travel nationally and overseas to away games, and appear in nationally-televised games, allowing for the CQUniversity brand to be visible right across Australia and New Zealand.
CQUniversity's ongoing sponsorship of the Taipans Academy has provided scholarship opportunities, allowing players to study a degree program and to take advantage of the Cairns Distance Education Study Centre.