Choice: Be aware of fake hotel reviews online

CHOICE is warning consumers to be on the lookout for fake hotel reviews this holiday season following a report that online user-generated content is the most-trusted source for reviews other than personal recommendations from friends.

The warning comes following reports this year the general manager of communications for Accor hotels in the Asia-Pacific region was caught posting more than 100 positive reviews on TripAdvisor for Accor hotels around the world.

Choice head of media Tom Godfrey said the boom in hotel review sites has given rise to the practice of 'astroturfing' or the writing of fake reviews by companies to promote their own accommodation.



CQ RESCUE: Car goes off road, stuck in floodwater

CQ RESCUE: Car goes off road, stuck in floodwater

Reports at 3.34am said car was in water to the bottom of the car.

London-based sister signed Campbell Family Trust papers

London-based sister signed Campbell Family Trust papers

Deceased man's property signed over to Campbell Family Trust

Man jailed over Midgee cannabis car haul bust

Man jailed over Midgee cannabis car haul bust

Busted on Bruce Hwy with 1.8kgs of pot

Local Partners