Combined effort from orgs to push Central Queensland tourism

THE Southern Great Barrier Reef brand is set for another boost as Capricorn Enterprise joins two other Central Queensland tourism bodies to formally join forces.

The groups have been working together to raise the profile of their areas, but this week they signed a memorandum of understanding to see if they can get better results working as a team.

Collaborative activities could include shared exhibition space at trade and travel shows, co-operative marketing campaigns, joint media familiarisation programs as well as product and experience development for the Southern Great Barrier Reef destination.

Capricorn Enterprise chief Mary Carroll said formalising the partnership would be a positive move forward.

"It is with great excitement we continue to build on this momentum to grow a strong and prosperous tourism industry for the Capricorn region," she said.

Tourism Minister Jann Stuckey said there had been great results since the Southern Great Barrier Reef brand was launched in 2013.



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