AT 29 years of age, Kyogle's Dave Kennedy could be considered one of the sport's veterans.
However after winning his fourth Australian Title from just six years of competing on the Australian PBR Tour, he continues to consistently outperform many of the rising stars on a regular basis.
Even though he started riding at 11, it wasn't until he was 23 when he made his debut on the PBR Tour, and from that moment forward there was no looking back.
Six years on and he is the dominant force in the bull riding scene here in Australia.
Winning the 2014 National Title automatically qualified Kennedy for the world finals in Las Vegas at the end of October, where he will join the sport's best for its biggest pay-day globally.
The world champion will walk away with a $1million bonus.
But before that Dave's got a big date here in Rockhampton when the Rural Weekly Live Series launches into action in the Beef Capital.
Rockhampton is the first in the seven-event series, staged at seven different regional centres over eight months and being run by Australian Regional Media in association with PBR Australia.
Come September 27 at Browne Park, Kennedy will be joined by 39 other accomplished bull riders, including the likes of Nebo's Justin Paton, who was his main contender for the 2014 title only to be narrowly beaten at the final and deciding event of the year.
PBR events are well known for being difficult to win due to the calibre of the competitors - and bulls that compete in these events.
With so many good bucking bulls on show, it all comes down to who not only can draw the best bull, but also who has the desire and determination to rise above all the rest in the pressure-cooker Championship Round where the top 10 scoring riders of the first round of competition go head-to-head with the top 10 bulls of the competition.
Browne Park will undergo a transformation the week of the event in preparation for the PBR.
Every seat in the venue will have a prime view.
AUSTRALIAN PBR TOUR
Browne Park, Rockhampton
Tickets. Adults from $30 and children from $15 at themorningbulletin.com.au/liveseries