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Dear Blackberry users - we can tough this out

Blackberry CEO John Chen
Blackberry CEO John Chen

BLACKBERRY CEO John Chen has sent an open letter to customers assuring them of the company's commitment to the future

In the letter he refers to efforts to transform the business.

Questions have been raised over the future of the company after iPhones and Android devices took over the buisness communication domain once believed securely cornered by Blackberry.

"As you know, this is a time of significant change at BlackBerry as we accelerate our efforts to transform our business," Mr Chen wrote.

"I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past. We are looking towards the future.

"We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.

"I know that it's going to take time, discipline and tough decisions to reclaim BlackBerry's success and we are ready for that challenge.

"We remain committed to delivering high quality products and services to the millions of people who rely on us globally. We also want our customers to know that BlackBerry has significant financial strength for the long-haul.

"I believe in the value of this brand. With the right team and right strategy in place, I am confident that we will rebuild BlackBerry for the benefit of all of our constituencies."

Topics:  blackberry business



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