THIS is the photograph Dominic Doblo has released as he announces his intention to run for City Hall.
It's not your normal candidate picture as Dominic, decked out in sweaty gym gear and boxing gloves, strikes a fighting pose.
Dominic says whoever takes on the region's top job will need to be fit enough for the challenge ahead and strong enough to carry the weight of the council's debt.
The landscaper passionately argues council's high level of debt is the single-most important issue to be tackled.
And he doesn't think the fallout from his financial problems a few years ago, where his fruit and vegetable business went under, will harm his chances.
"I think the majority of people have gotten over it," Mr Doblo said.
"I'm not the first bloke Woolworths sent broke and I won't be the last."
While he said he was "100%" intending to run for City Hall, he was still to decide if it would be for the position of mayor or to challenge for a division.
Stephen Schwarten is his incumbent divisional councillor and if the pair were to go head to head it would be a colourful contest with little love lost between the two.
Dominic said he would wait to see who stood for mayor before deciding which position to run for.
He said he was realistic enough to realise if tourism boss Grant Cassidy or prominent builder Geoff Murphy put their names forward it would be a tough ask, but "if we get who we've got" he would run for the top job.
Dominic said he'd reduce council debt by cutting costs, starting with external contractors, solicitor fees, council's public relations department and a review of operations.