Early Christmas for retailers

IT has been a very merry Christmas for retailers in the region this year and the big day hasn't even arrived.

In a poll conducted by The Morning Bulletin this week, 11 out of 20 people said they had spent the same on Christmas presents this year in comparison to last year and five had spent more.

It seems unemployment and interest rate increases have not hindered silly season shopping.

Figures released by the National Retail Association showed softer trading conditions for retailers in the past few months, but it seems it is business as usual for shoppers this Christmas.

Rockhampton mother-of-two, Teena James, said although she bought fewer presents, her bill was definitely higher this year.

“I've been buying less for friends and extended family, but buying more expensive things for my kids,” she said.

“My children are four and two, so this is the first year they're at an age to worry about Christmas presents.”

And retailers are not arguing with shoppers like Teena.

Paul Archer, from The Good Guys in Rockhampton, has agreed shoppers have definitely been buying more of his appliances, phones and electrical and white goods.

“I'd have to say the past two weeks have been very successful, it does appear that people are spending a little more per sale,” he said.

“The dollar spend is definitely up on last year.”

The tills of local fashion retailer Evolution CQ have also reaped the rewards of generous shoppers this Christmas.

Owner Tracey Andrews said the turnover for her second store in Rocky's East Street Mall had been very successful so far.

“It does appear that people are spending a little more per sale,” she said.

“Maybe they are buying smaller items, but perhaps they are buying more in terms of quantity.”

It seems Santa Claus will have to be ready for a busy one this year with so many deliveries to haul around CQ.

 

POPULAR CHRISTMAS PRESENTS FOR 2010

Ladies

  • handbags
  • jewellery

Men

  • LCD televisions
  • novelty appliances, such as slushie machines and donut makers



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