Farm owner Alice Greenup speaks at the Suncorp Bank Next Generation Forum. Photo Lisa Benoit / The Morning Bulletin
Farm owner Alice Greenup speaks at the Suncorp Bank Next Generation Forum. Photo Lisa Benoit / The Morning Bulletin Lisa Benoit

Alice learned farming business from scratch after wedding

ALICE Greenup didn't grow up on a property or know much about the farming lifestyle.

But 20 years after marrying a farmer and learning the industry from scratch, she's passing on her knowledge to others at a Beef Australia forum.

Alice was a speaker at the Suncorp Bank Next Generation Forum yesterday and said being successful was all about education.

"I didn't know anything about business or farming before I married my husband who is a grazier," Alice said.

The pair, who own beef cattle at properties in North and South Burnett, have scaled up their business in the past two decades.

Alice said the message of the forum was about investing in yourself first when it comes to education, and ensuring you know how to run a business.

"This (forum) wasn't about succession, it was about getting into the industry," Alice said.

"We had people at the forum that have created multi-million dollar businesses who started with nothing more than an $800 laptop."

Alice said there was nothing new about how to manage a great business, and that there was nothing new when it came to scale and production in the industry.

At the forum she was trying to help farmers understand what they need to know and do, to be able to match up with an investor.Alice said a key message from the forum was to understand "money follows management".



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