Em is piercing her way into the earring biz
SETTING up her first stall at Theodore campdraft, Emma DeHennin had no idea her part-time hobby would turn into a full-time career.
But two-and-a-half years on and Earrings by Em has taken off, with the jewellery brand in high demand, especially in the rodeo and campdrafting circuits.
Working in a coal mine for the past eight years, on a seven-day-on, seven-day-off roster, Emma was just looking for a hobby to fill her spare time on her days off.
So she decided to start making earrings.
Everything flowed from there for the Yeppoon local, who had always had an interest in arts and crafts.
"I've always made necklaces and jewellery and beaded type creations," she said.
Emma said she started off making the earrings for herself before branching out into making them for close friends. However, it wasn't until her friend convinced her to set up a market stall that the real magic began.
"One of my good friends invited me to set up a market stall at a campdraft at Theodore," she said.
"So to advertise that I was going there, she said I should set up a Facebook page and I got a lot of interest from my Facebook page and started taking orders and started taking it seriously."
Emma has now left the mines, giving her the chance to focus on her business and the newest addition to her family.
"Now I've got a seven-and -a-half-month-old baby so I'm a stay at home mum, so it suits me well making earrings when she's asleep and at night time," she said.
"I am really surprised actually that it's done so well. I think I have 4000 followers on Facebook."
With the business going so well, Emma took on her own team of sponsored riders who wear her brand when they ride.
"I do have a little sponsored team of riders, I've got a country background and I used to compete in rodeos so I have a couple of campdraft girls, some barrel racers and a breakaway roper in New South Wales and Queensland," she said.
"It is just gets my name out there, I guess, I know a lot of country girls like that type of jewellery, they wear my little patches on their shirt so it's good for advertising."
Emma has more plans in the pipeline, with a new range of earrings recently being added to her collection, along with her return to markets later this month.
"I have started designing my own acrylic earrings as well as the button earrings. I have little cows and dump trucks made in acrylic so I got them designed and cut.
"I'm doing the handmade expo markets on February 25. I haven't done markets since I've had my little girl so hopefully it will all go well."
To check out Em's earrings head over to www.facebook. com/EarringsbyEmButtons.