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Journalist seeking your advice

BLOG: Emma McBryde, Random blogger

Feeling a little left out? As the metamorphosis of news reporting continues, I feel like we've left out one crucial element - you. The media consumer. You're reading my blog, on a news website, which is a pretty good indication you want to know what's happening, specifically in Rockhampton.

You may not read the paper or feel the need to after a quick browse of the stories we have on offer on our website, but you are the audience. Obviously Emma, you're probably thinking. And you've got an opinion on my reporting, from my spelling errors to my verbose diatribe, and always, always something else too. But us media outlets are playing a guessing game, trying to keep one step ahead of each other on all platforms in an excruciating effort to keep or grab your attention. No, no, don't get bored now! Stay here - keep me in a job!

At the moment The Morning Bulletin's got a finger in every pie, from the standard print journalism to short sharp video, a variety of photo galleries, and now blogs. When the answer to the riddle, the key to Pandora's box is staring at this screen right now.

So tell me, what exactly and how much of it do you want? Because I'm bursting to share a very badly kept secret: that I feel like we are playing Marco Polo and you're not answering. So get in on the action, give us a little "polo" will you? Don't be shy, the more outlandish suggestions the better. It's funny to think the job I've dreamt of holding since I was 11, writing stories about my next door neighbours or writing skits and making my little brother perform them, may no longer exist - in it's current form at least. And that's because of you.

I haven't even started paying my Hecs for pete's, and probably Julia's, sake. Do you think the government will allow me to bypass it if I explain the things I learnt in four years of study have largely become irrelevant? Yeah, me neither. But you guys have got me worried. I'm no mind reader but I've gotten the impression you've got some media needs we are just not addressing.

Effectively I'm a government worker and you're my Campbell Newman. Yes, you're the little bald man wielding the axe between me and my pay packet. So while Fairfax sheds jobs like Chewy would shed hair on a summer day in Rocky, and News Ltd preaches the message of a revolutionary and revitalizing corporate restructure, an APN newspaper journalist with nothing to lose wants some ideas to improve.

And if you don't have any, feel free to make some up because I've got this work meeting regarding online soon and I'm seriously considering taking a sickie. Frazer Pearce if you're reading this: I don't take sickies. Me, sickies? That's crazy talk, I'm just joking. Or readers, just give me your idea because wouldn't it be nice for me to take your opinion into that meeting and you can have a hand in making a product which you can not only enjoy, but say you were a part of? I think so, and not just because I'm a clueless, lazy bugger.

Topics:  blog emma journalism



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