WINNERS were grinners at the Noosa Triathlon Multi-Sport Festival on the weekend and even those who didn't lace up to compete were beaming.

Cafes were full to the brim, accommodation houses were booked out and retail outlets were bustling as more than 20,000 people flocked to Noosa for the 33rd annual event.

IN PICTURES: Noosa Triathlon 2015, Gallery 1

The event attracted more than 12,000 competitors with many bringing a support crew of at least two.

Noosa Chamber of Commerce president Peter Chenoweth estimated the event injected more than $2.5 million into the economy - and that was a conservative estimate.

IN PICTURES: Noosa Triathlon 2015, Gallery 2

Mr Chenoweth said usual calculations factored in an average spend of $100 a head for one day.

"The reality is though that the average duration of their stay would be a lot longer than that and the average spend would also be a lot higher," he said.

"We will see a lot of return visits, providing ongoing benefits, because people have had a very good experience here."

IN PICTURES: Noosa Triathlon 2015, Gallery 3

Mr Chenoweth said he had gone to the event to take in the sights and it was "the biggest I've ever seen it."

"The buzz in the town was just extraordinary," he said.

Mr Chenoweth said it was no overstatement to say the mass of social media engagement of competitors and their social networks had taken Noosa around the world.

"The value of that in free branding and promotion is truly significant," he said.

Noosa Triathlon. Ashleigh Gentle Robina (QLD) finished first in the elite womens. Photo: Che Chapman / Sunshine Coast Daily
Noosa Triathlon. Ashleigh Gentle Robina (QLD) finished first in the elite womens. Photo: Che Chapman / Sunshine Coast Daily Che Chapman

"It's a tremendous boost for the shire and a tremendous boost for the small businesses which engage the competitors and their support teams while they are here."

Tourism Noosa CEO Damien Massingham, who was also a triathlon competitor, said the move to Noosa Main Beach had brought many more people out to spectate and share their experience on social media.

"Those images beamed around the world showcased not only Noosa's natural assets, but one of our fantastic events," he said.



Power tool incident 'partially amputates' body parts

premium_icon Power tool incident 'partially amputates' body parts

Paramedics rushed to the scene this morning where a man was injured

Man injured after motorbike collides into cow

premium_icon Man injured after motorbike collides into cow

RSPCA have been called after the incident on Byfield Rd this morning

FOUND: Missing Rocky man found safe and well

FOUND: Missing Rocky man found safe and well

UPDATE: Koongal man found nearly a week after disappearing

Local Partners