CAPRICORN Enterprise launches the biggest single marketing campaign next week, dollar wise, specifically for Rockhampton and the Capricorn Coast.
Two Television advertisements, produced by local production agency Mad Dog Productions will go to air on Sunday night, one featuring the cosmopolitan side to Rockhampton city, the other featuring the relaxed summer style on the Capricorn Coast and Keppel Islands.
The Bulletin hopes to have at least a snippet of one of the advertisements online tomorrow.
The Summer of Capricorn Campaign will run from Sunday to February 28 across multi-media (social media, radio, print, billboards), with TV commercials running for four weeks prior to Christmas and two weeks after.
Capricorn Enterprise CEO Mary Carroll said this is the biggest single campaign, dollar wise, that we have been able to produce specifically for the Capricorn Coast and Rockhampton.
"Our target audience is a 400km radius and our goal is to lift the shoulder seasons prior to, and after Christmas and New Year," she said.
"Our Summer of Capricorn multi-media campaign includes over thirty operator special deals on our website for locals and visitors" she said. To view the deals go to www.capricornholidays.com.au/summer/
"Our marketing team have captured the cosmopolitan elements of Rockhampton city including the nightlife, retail, art gallery and botanic gardens, which complements the natural beauty and laid back lifestyle on the Capricorn Coast" she said.
Local musical talent Kate Leahy is the voice and face of the Summer of Capricorn Campaign.
"I'm really excited to be working with Capricorn Enterprise on this new campaign. I adore this region, and I'm thrilled to help promote it!" said Kate.
"The song 'We Like" was actually written about life in Capricornia, and how much I love it, so I couldn't be happier that it was chosen for the campaign!"
"We live in one of the most beautiful areas of Australia, with the best lifestyles... that's why I wrote the song!"