A $400,000 fire safety campaign to encourage Queenslanders to develop home fire escape plans is being launched today.
The "Get Out. Fire About" program comes after two fatal house fires including one that took the life of a young boy in the Brisbane suburb of Beenleigh.
Fire minister Jo-Ann Miller said the campaign was about protecting lives and helping fire fighters.
"It hasn't been a great start to winter with two fatal house fires recently, but we are more determined than ever - and our firies need your help.
"We hope this campaign will start conversations about escape plans and assist Queenslanders in their preparations for a fire in their home."
QFES Commissioner Katarina Carroll said even though 'Get out, fire about!' was launched as part of the winter fire safety campaign, home fire escape plans should be a consideration all year round.
"Traditionally, QFES firefighters attend more house fires during the winter months - but having a working smoke alarm and well-practiced fire escape plan is vital, regardless of the time of year," Ms Carroll said.
"Just as having a photoelectric smoke alarm is essential to alerting your family to a fire, so is having a home fire escape plan.
"I do not want anyone to learn about fire safety by mistake, which often is the reality for many families who are faced with the situation."
Member for Waterford Shannon Fentiman said the State Coroner made a number of recommendations after the tragic 2011 Slacks Creek fire, including the need to focus on practiced escape plans.
"The devastating fire in Slacks Creek remains Australia's worst fatal house fire. No one in our community will ever forget that dark day in our history," Ms Fentiman said.
"Sadly, we've had more tragedy this year too with the death of a little boy in a house fire in Beenleigh.
"That's why this investment into fire safety is so important. It's vital to prevent house fire deaths in the future.
To learn more about fire escape plans and view the advertisement visit the fire escape website
QFES also offers a free service to assist residents with fire safety around their home.
To book your Safehome visit, call 13 QGOV (13 74 68) or visit the QFES website.